The World is My Oyster. . .


I said this to someone today, and then realized that I actually have no idea what it means. I figured that there must be something else to it, some other line that has been lost over the years the way the words “for the love of” were torn from “money is the root of all evil.”

As it turns out, the quote is from Shakespeare’s “The Merry Wives of Windsor,” and the full quote is “Why then, the world’s mine oyster,/Which I with sword will open.”  I like that. I like that a lot.

So what’s the point? 

The point is that we all say and do things without really understanding the meaning. We have a little bit of information from some past experience and think that is reason enough to continue the practice. We make a product catalog, or send out an email blast, or we put a coupon in a newspaper, or we [fill in the blank]. It’s not to say that those practices are wrong, it’s just to say that every once in a while we should take a step back and revisit the reason that we are doing what we are doing.

I challenge each of you to pick out one thing that you’ve been doing for a long time and analyze whether you should continue the practice. What you discover might be surprising.

Now back to that oyster – inside could be a pearl, or just a slimy mollusk waiting for some hot sauce and a cracker.



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